DBA's Downtown Dollar is Ending July 1st
The times they are a-changin’!
After 22 years the DBA’s Downtown Dollar Program is coming to an end.
As of July 1, 2017, the DBA will no longer fill new orders for the sale of the tokens.
Tokens still in circulation can continue to be used on ETS buses, in ePark meters, at approved parking lots, and at participating parkades like Impark and Standard Parking.
Should you wish to continue providing parking incentives to your clients, we encourage you to set up a parking account with ePark through your company. Visit their website at epark.parkplus.ca/ to get started.
The Downtown Business Association would like to thank all the businesses for their years of support and participation in the Downtown Dollar token program.
Frequently Asked Questions
What is the Downtown Dollar?
It is a token of appreciation for your customers to reduce the cost of parking downtown or city-wide transit fare.
The Downtown Dollar program is an exciting way to do business downtown. It is a tool to thank your customers for choosing to do business with you.
Receiving the Downtown Dollar helps your customers feel good about coming downtown. True customer appreciation!
The Downtown Dollar has a one dollar value and is accepted for:
- EPark Machines
- Attended and metered lots/parkades
- On-street meters
- City-wide Edmonton Transit – Bus Only
Do the Downtown Dollars work in the EPark Machines?
Yes! The EPark machines read the Downtown Dollars as if they were $1 coins.
To learn more about the EPark Machines and how they work, click here.
Who uses the Downtown Dollar?
The Downtown Dollar Program in used by many businesses in the professional services sector. Doctors, lawyers, dentists, accountants, bankers, and others purchase Dollars to distribute to their clients. Retail clients using the Program find the Downtown Dollar to be a useful tool to reward loyal customers and encourage their continued patronage.
How do I get them for my customers?
Tokens can be purchased by calling the Downtown Business Association at 780.424.4085 or email firstname.lastname@example.org. The Downtown Dollar is only available to businesses and is not sold to individuals for their own use. (Orders are picked up at the office within 24 hours of the order being placed.)
Tokens are sold dollar-for-dollar at face value - there is no service charge or GST. Each roll of 25 tokens costs $25.00. Tokens are redeemed at full face value. What's more, attended parking lots will give change if the Downtown Dollar exceeds the parking charges. Spare change -- another "feel good" for your customers!
The Downtown Business Association does not impose any restrictions, so you are free to choose why, to whom, how much, and how often. Payment can be made by cash, cheque or invoice on approved account.
History of the Program
The Downtown Dollar Program was introduced in the fall of 1996, in hopes of capitalizing on holiday shopping. It replaced a previous coupon program, which had several shortfalls. The coupons were limited to use only in attended parkades and surface lots. Couple this with the nature of the coupon, which made it necessary to have expiry dates on them, and the negatives began to outweigh the positives. The Downtown Dollar eliminates these problems by being useable in parking meters, parkades, and surface lots and public transportation without the threat of expiration.
Our program is the envy of many cities as we are fortunate enough to have partnerships with the parkade owners and operators, the City of Edmonton and Edmonton Transit System.